Website design & development
We design professional, mobile-friendly websites for spas, salons, photographers, and other local businesses that run on appointments. Each site has a clear structure and an obvious next step on every page, and you can see our starting prices before the first call.
Who this service is for
Think spas, salons, estheticians, wellness studios, photographers, and event services: owner-operated businesses where the website’s job is to start a conversation.
Your customers often compare a few options on a phone before they reach out. They want to know what you offer, whether they can trust you, and how to book. We build websites that answer those three questions quickly, on every page.
We don’t manage paid advertising or build custom software. If your project calls for either, we’ll tell you on the consultation and suggest a specialist who does that work.
Common website problems we address
They’re easy to miss from the inside. You already know what you offer and how to reach you — a first-time visitor on a phone doesn’t.
See what a website project includesSmall text, cramped buttons, and menus that are awkward to tap. When a visitor has to pinch and zoom to find your number, the next search result is one tap away.
A homepage full of general statements that never says plainly what you do, who it’s for, and where. We structure each page to lead with your services, your service area, and the reasons to choose you.
The phone number hides in the footer, and pages end without an invitation to act. We keep your phone number and inquiry button within easy reach on a phone, and end every page by asking visitors to get in touch.
Oversized images, heavy page builders, and extra plugins make pages drag on mobile data. We keep the build lean, size images for each screen, and test in Google PageSpeed Insights before launch. On the Gen Spa rebuild, the time for the mobile homepage’s main content to appear fell from 6.2 to 2.4 seconds (after-test dated ).
Missing page titles, one page trying to cover every service, and headings chosen for their size rather than their meaning. Search engines are left to guess which page to show for which service.
Without measurement, you can’t tell whether the website brings in calls and messages or simply sits there. Decisions about the site end up resting on hunches instead of results.
What’s included
Every package covers these areas except analytics: a Google Analytics connection comes with the three- and five-page packages. Your written proposal lists exactly what yours includes.
We design for the phone first, then adapt each layout for tablets and desktops, so nothing important gets hidden or squeezed on a small screen. Text stays readable without zooming, and buttons are sized for a thumb.
Before any design work, we plan which pages you need, what each one has to answer, and the order a visitor reads it in. The goal is a site a first-time visitor can understand at a glance.
Every package includes a contact form built around what you need to reply well, such as the service someone wants and when they’d like to come in. Every field has to earn its place.
We set up the on-page basics search engines read first, so each page clearly describes what it offers. It’s a solid foundation, not an ongoing SEO campaign.
Accessibility basics help visitors who use screen readers, keyboards, or larger text settings, and they make the site easier for everyone. We build them in from the start. They are not a formal accessibility audit or a legal compliance certification.
The three- and five-page packages include a Google Analytics connection, so you can see how many people visit and what they read. Tracking for calls and form submissions can be added to your scope; if it is, your proposal lists exactly what is measured and what it costs.
How a project runs
Each stage ends with a clear handoff, so you always know what we’re working on and what we need from you.
Your proposal sets out the timeline, and it depends on you providing the required text, photographs, logos, approvals, and account access on time.
See starter website pricingWe talk through how your business works, who your customers are, and what the website needs to do. You get our honest recommendation on the package that fits, including when a smaller one will do the job.
You receive the scope, pages, deliverables, timeline, exclusions, and final price in writing. Work begins once you approve it and make the 50% initial payment.
We plan the pages and the path to your contact form, then design the key layouts for your review. Agreeing on structure first keeps later changes small.
We build the site with your finalized text, logo, and images, then set up the contact form, basic SEO, and any analytics your package includes.
You review the complete draft and send your changes as one consolidated list. The one- and three-page packages include one revision round; the five-page package includes two. Additional work outside the approved scope requires written approval and an additional quote.
The remaining 50% is due after final approval and before the website is publicly launched. We then publish the site on your domain, test the forms and links, and confirm you have full access to your website, domain, and hosting accounts.
Starter website pricing
One-time project prices for small service businesses. The consultation settles which size fits, and the written proposal states the final price before work begins.
One well-organized page that covers the essentials, for a launch or a simple, focused offer.
Separate pages for a business with a few core services to explain.
Adds the About and Gallery or Testimonials pages customers look at before they book.
All three packages include mobile-friendly design and a contact form, and assume you supply finalized text, logo, and images. Need more? You can add pages, starting at $150 each, or have us write the copy, starting at $100 per page.
Domain registration, hosting, premium plugins, paid software, advanced integrations and third-party subscriptions are separate unless specifically included in the written proposal.
Third-party accounts such as your domain, hosting and software subscriptions are purchased and owned directly by you. Gen Digital Marketing will assist with setup and configuration and may be added as a collaborator.
Online booking, payments, CRM, and automation are advanced features priced separately, with booking-system integration starting at $350. After launch, Managed Website Care keeps the site updated, monitors security and backups, and tests your contact form, starting at $99 per month.
Compare all website packages See advanced features and integrations See Managed Website CareCase studies
If your current site feels dated, start with Gen Spa: we took over its existing WordPress site and rebuilt it page by page. If your business lives on social media, start with iBlast Photobooth, whose first website we designed and built from scratch. Both sites are public, so the finished work is there to test, not just to read about.
Website rebuild · SEO · Performance
An established massage and wellness brand whose website had outdated, inconsistent layouts. We took over the WordPress site, rebuilt every major page to one visual standard, and made it faster on mobile.
Google PageSpeed Insights, mobile, homepage. After-test dated .
Read the Gen Spa case studyBooking website · Guided inquiry · Mobile-first
A photobooth rental business with a strong portfolio and genuine reviews, all buried in social media posts. We built its first website of its own, designed so a visitor on a phone can send a complete event inquiry in three guided steps.
Results measurement is in progress, so this case study publishes no outcome numbers yet.
Read the iBlast Photobooth case studyQuestions
Something else on your mind? Ask it on the free consultation — or email Info@gendigitalmarketing.com.
Our starter websites are one-time projects: the One-Page Launch Website is priced starting at $500, the Three-Page Starter Website starting at $750, and the Five-Page Small-Business Website starting at $1,000. What moves the final figure is the page count, who writes the content, and any features or integrations you add; the written proposal confirms it before work begins. Domain and hosting are paid separately, directly to those providers.
Yes. All three starter packages assume you supply finalized text, a logo, and images before the build begins. If writing isn’t your strength, professional copywriting is available, starting at $100 per page. Your proposal lists exactly what we need from you and when, because content is often what sets the pace of a project.
Yes. Mobile-friendly design is part of every package, not an add-on. Before launch we check each page on phone, tablet, and desktop screen sizes, so your phone number, buttons, and contact form are easy to use with one hand.
Yes, as advanced features priced separately from the starter packages: booking-system integration, starting at $350; online-payment integration, starting at $350; and advanced booking setup, starting at $750. The booking or payment provider’s own subscription and transaction fees are separate, and your written proposal spells out exactly what gets connected.
You do. You buy the domain and hosting in your business’s name from day one, with our help setting them up, and we’re added as a collaborator where needed, so access never depends on us. The text and photos you supply are always yours. After the final payment, the finished site belongs to your business too, and at launch we confirm you can log in to every account yourself. The only things we hold back are our own working tools, such as internal templates and processes, and any licensed theme, plugin, font, or stock photo stays under its maker’s terms.
No. Gen Digital Marketing does not guarantee rankings, lead volume or revenue. A clear, fast, mobile-friendly website removes common obstacles that can stop interested visitors from contacting you, but inquiry numbers also depend on your market, your pricing, your reputation, and how many people find the site. That is why the three- and five-page packages include a Google Analytics connection: so you can see what the website actually does.
Free consultation
Send a short request and we’ll reply within one business day to set up your free website consultation. We’ll look at what you have now, whether that’s a website, social pages, or nothing yet, and recommend the package that fits. If you go ahead, you’ll get a written proposal before any work begins.
