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Case Studies: Documented Work You Can Check

Two projects for businesses that run on bookings: a Florida massage and wellness spa, and a photobooth rental company. Each case study sets out the starting point, the problem, the work, and the decisions behind it, then shows the results so far. Both sites are live for you to test, and we publish only measured figures, never estimates.

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Featured case studies

Gen Spa and iBlast Photobooth: two very different starting points

Start with the one closest to where you are now. If your website looks dated or inconsistent, read Gen Spa. If your bookings start in Facebook or Instagram messages and you have no website of your own, read iBlast Photobooth.

Website rebuild · SEO · Performance

Gen Spa

An established Florida massage and wellness business whose pages had drifted into dated, mismatched layouts. We rebuilt the site page by page on WordPress under one visual theme. Inside: before-and-after screenshots of five pages, from a video page with broken embeds to an FAQ that was one wall of text.

Measured results
  • Mobile performance score (out of 100): 60  92
  • Accessibility score (out of 100): 89  100
  • First content appears (First Contentful Paint): 5.4s  1.8s
  • Main content appears (Largest Contentful Paint): 6.2s  2.4s

Google PageSpeed Insights, mobile test of the homepage; after-test dated July 29, 2026. Its Best Practices and SEO checks (technical basics, not rankings) scored 100 before and after.

Read the Gen Spa case study Open genspa.com 

Booking website · Guided inquiry · Mobile-⁠first

iBlast Photobooth

A photobooth rental business in the Philippines whose packages, portfolio, and reviews lived in Facebook and Instagram posts. Inside: the reasoning behind its first website, including why the inquiry form hands the finished request to Messenger, text, or email instead of replacing them.

What we built
  • A mobile-first, three-step guided inquiry in place of a plain contact form
  • Published packages that answer the price question before anyone has to ask
  • A portfolio labeled by event type, so visitors can find their own occasion
  • An FAQ built from real booking objections, plus a visible booking process
  • A lightweight build for phone data: event videos download only when a visitor scrolls to them

Results: measurement in progress. The case study cites no outcome figures until there is enough data to verify them.

Read the iBlast Photobooth case study Open iblastphotobooth.com 

Starting from a similar place? Tell us about your website, or the lack of one, and we’ll suggest where to begin.

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How we document our work

Four rules every case study follows

A case study is only useful if you can check it. These rules apply to every project page on this site, and they’re the standard we’d hold your project to.

See the before-and-after PageSpeed screenshots

Real before-and-after screenshots

Before-and-after images are captures of the actual pages, not mockups or stock photos. Where no “before” capture exists, the page is shown as after-only and labeled that way.

Dated, repeatable measurements

When we publish a score, we name the tool, the device setting, and the page tested, show the report itself, and date the latest test, so anyone can run it again and compare.

Live sites you can test yourself

Each case study links to the working website, so you can hold our description up against the real thing. Screenshots show each page when it was captured; the live site shows it today, including any changes since.

No invented numbers

Every figure names its source. We don’t publish estimated traffic gains or percentages we can’t back up, and a project that’s still being measured says so rather than showing a projection.

Verify it

Check our work yourself in three steps

You don’t need technical knowledge or a paid tool. Everything here is free and public, and it’s the same check we’d suggest before trusting any agency’s claims.

Open Google PageSpeed Insights Why small-business websites score poorly on mobile PageSpeed

  1. Open the live site

    Visit genspa.com or iblastphotobooth.com on your phone. Use the menu, look through the services or packages, and see how quickly you reach the booking or inquiry step.

  2. Run the same test

    Enter genspa.com at Google PageSpeed Insights, choose Mobile, and look at the lab results, which simulate a mid-range phone on a slowed connection. Any real-visitor data shown above them is a separate measurement.

  3. Compare with the dated record

    Put your result beside the after-test screenshot, dated July 29, 2026, in the Gen Spa case study. Expect some difference: scores shift between runs, and live sites keep changing.

Free consultation

Dated website, or no website yet? Either is a good place to start.

Tell us where your business stands today, whether that’s an aging site, a social page, or nothing at all. We reply within one business day, and the free consultation ends with one clear first step for your situation.

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Prefer to talk? Call or text (561) 517-7842 Or email Info@gendigitalmarketing.com