You don’t have a profile yet
You’re opening, adding a new location, or finally getting listed. We check eligibility first, then set the profile up properly from day one, following Google’s guidelines.
Google Business Profile management
Keep Your Google Business Profile Complete, Accurate and Active
Before a new client ever opens your website, Google may already have shown them your hours, photos, reviews, and a button to call. We set that profile up or clean it up, keep it current, and help you answer reviews, within Google’s rules and with your business as the owner.
- You stay the owner We ask for manager access
- Within Google’s rules No paid reviews or rule-bending shortcuts
- Scope in writing Agreed before work starts
- Setup starting at $650 One-time, with optional monthly help
Who this service is for
Missing, out of date, locked away, or going quiet?
We work with spas, salons, estheticians, photographers, and event businesses that meet customers in person. If one of these four sounds like your profile, this service is built for it.
Your profile is out of date
It was set up years ago, and the hours, services, or photos no longer match the business. Outdated details make customers second-guess what they’ll find when they arrive.
You’re not sure who controls it
A former employee, designer, or agency set it up, and the login left with them. We help you work through Google’s ownership request process so control can return to the business.
You don’t have time to keep it active
New reviews sit without replies, updates never get posted, and no one checks whether Google or the public has changed your details. Ongoing management keeps it in order every month.
Business Profile eligibility
Who qualifies, and the rules every profile follows
Google allows profiles only for businesses that meet customers in person, and it sets rules for how every profile represents the business. This is our plain-English summary; Google’s own page has the full, current version.
Read Google’s guidelines for representing your business-
01 — In person
Face-to-face contact with customers
Customers come to a real location you staff, or you travel to them. If you never meet customers in person, a Business Profile isn’t the right tool.
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02 — Location
A real address, not a mailbox
An address you rent for mail but don’t work from, known as a virtual office, isn’t eligible. The profile has to reflect where the business actually operates, and each location gets just one profile.
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03 — Service areas
Service areas for mobile businesses
If you travel to clients rather than receiving them, Google’s guidelines say to hide your address and list the areas you serve, no farther than about two hours’ drive from your base.
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04 — Name
Your real-world business name
The name should match your signage, website, and stationery. Adding keywords or taglines to it breaks Google’s rules and can put the profile at risk of suspension.
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05 — Categories
Few, specific categories
Google asks businesses to use as few categories as possible to describe the core business, choosing the most specific ones that fit rather than one for every service offered.
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06 — Hours
Honest hours, including appointment-only
Show the hours when customers can actually reach you. If you work only by appointment, as many photographers and estheticians do, Google’s guidelines say not to list regular hours, and we set up your profile that way.
Eligibility comes first
Businesses must independently satisfy Google’s eligibility and representation guidelines.
We review eligibility before any setup work. If something about your business doesn’t fit Google’s rules, we’ll tell you during the free consultation, before you pay for anything.
What we do
Get the profile right, then keep it current
Work starts with a one-time setup or clean-up that brings every part of the profile up to date. Ongoing management is optional and keeps it that way, month after month.
Setup and optimization
A one-time project for a new profile, or for an existing one that needs a thorough clean-up.
- Profile setup or ownership assistance. We help you create the profile under your business’s own Google account, so the business is the owner from the start, or help you claim or regain an existing one through Google’s ownership process.
- Primary and additional category review. The most specific primary category for your core business, plus only the additional categories that genuinely apply.
- Business description. A plain-language description of what you offer and who you serve, written without keyword stuffing.
- Services and service areas. The services customers look for, listed clearly, and service areas set correctly if you travel to clients.
- Hours and contact information. Regular and holiday hours where they apply, phone number, and website address, checked against what your website says.
- Photo and video organization. Your own photos and video of your space and your work, selected and organized so the profile shows what customers will actually find.
- Website and appointment-link connection. The profile linked to the right page of your website, and to your booking page where Google supports it.
Ongoing management
Monthly care for a profile that’s already in good order, so it stays accurate and active.
- Business updates and posts. Hours, services, and seasonal changes kept current, with posts about what’s new at the business.
- Review-response support. We draft replies to new reviews for your approval and flag reviews that appear to violate Google’s policies. Google decides whether any review is removed.
- Duplicate and information-consistency review. Checks for duplicate profiles, edits suggested by Google or the public, and details that don’t match your website or other listings.
- Performance monitoring. The profile’s own insights from Google, such as calls, website clicks, direction requests, bookings where your booking tool is connected, and the searches people used to find you, summarized in a monthly report.
How often we post and update, and what the monthly report covers, are set in your written proposal.
What Google controls
What Google decides, and what we manage with you
Your Business Profile lives on Google’s platform, under Google’s rules. Knowing where that line sits protects you from paying anyone for promises they can’t keep.
Google decides
Outside any agency’s control
These decisions belong to Google alone, whoever manages your profile.
- Whether a profile is verified, and which verification methods are offered
- Where your profile appears in search results and on Maps
- Suspensions, appeals, and reinstatements
- Whether a reported review is removed
- Changes Google makes on its own, including edits suggested by the public
What we manage with you
Everything on your side of the line
For each of Google’s decisions, the part you can influence, and how we handle it.
- Your profile checked against Google’s guidelines before you request verification
- Complete, accurate details that help Google match your business to relevant searches
- No keywords added to your business name and no other shortcuts that risk a suspension, plus help gathering documents if you ever need to appeal
- Reviews that appear to break Google’s policies reported, and replies drafted for your approval
- Edits suggested by Google or the public checked, and wrong details corrected
- Manager access only, so your business stays the owner
Google has the final say
Google makes the final decision regarding verification, approval, suspension, reinstatement, ranking and visibility. Gen Digital Marketing cannot guarantee approval or placement.
Google’s own ranking guidance says there’s no way to request or pay for a better local ranking.
Want the full picture before you decide who manages your profile?
Read our guide to what Google controls and what you canPricing
Starting prices for Business Profile work
Start with a one-time setup or optimization, then decide whether you want ongoing help. Google doesn’t charge for a Business Profile; you’re paying for the time it takes to set one up properly and keep it that way.
The final setup price depends on how much the profile needs. Recovering ownership from a former manager, reporting duplicate listings, or setting up more than one location all add time.
- Free consultation. We look at your current profile, or your plans for one, and check it against Google’s guidelines.
- Written proposal. The scope, exclusions, and final price, in writing before any work begins.
- Manager access. Once you approve, you add us as a manager. We never need your Google password or a verification code.
Google Business Profile setup or optimizationA one-time project: a new profile, or a full clean-up of an existing one
Starting at $650
Ongoing Google Business Profile managementUpdates, posts, review-response support, and monthly reporting
Custom
monthly quote
Ongoing management doesn’t require a marketing plan. It’s quoted on its own, based on how often you want posts, updates, and reports. It’s also included in Visibility Essentials, starting at $1,500 per month, alongside local SEO, technical and on-page SEO, monthly content, and a monthly report and review call.
Questions
Business Profile questions, answered plainly
Something else on your mind? Ask it on the free consultation — or email Info@gendigitalmarketing.com.
Can you get my profile verified?
Verification is between your business and Google, so no one outside Google can promise the outcome. We check the profile against Google’s guidelines before you request verification, walk you through the method Google offers, and help you respond if Google asks for more information. If Google sends you a verification code, you enter it yourself; we never need to see it. Google decides which verification methods are available to your business, reviews what you send, and makes the final decision.
My profile was suspended — can you reinstate it?
No. Only Google can reinstate a suspended profile. We can review the profile against Google’s guidelines, correct anything that doesn’t comply, and help you gather supporting documents, such as a business license or registration, for Google’s appeal process. Google reviews the appeal and makes the decision. In the meantime, don’t create a new profile for the same business; Google specifically advises against it while an appeal is under review.
Can you remove negative reviews?
No. A business can’t delete reviews from its own profile. We can report reviews that appear to break Google’s policies, and Google decides whether they’re removed. We also draft calm, professional replies for your approval. We never buy reviews, offer anything in exchange for them, or ask only happy customers to leave one. Google’s review policy prohibits all three.
Can I hide my home address?
Yes, if customers don’t come to you. Google’s guidelines say a service-area business, one that travels to its customers such as a mobile photographer or event service, should hide its address and list the areas it serves instead. If clients do come to you, for example at a home studio, your address is shown on the profile so they can find you. We confirm which setup fits your business before anything changes.
Do I have to give you ownership of my profile?
No. Your business stays the owner. We ask to be added as a manager, which lets us update the profile, while only owners can add or remove users or remove the profile. If you ever stop working with us, you can remove our access yourself.
How long until changes show on Google?
There’s no fixed timeline. Google reviews edits before they go live; some appear quickly, others take longer, and changing key details can lead Google to ask you to verify the business again. Where your profile ranks is a separate question: it depends mainly on relevance, distance, and prominence, and no one can put a date on it.
Free consultation
Find out what your profile needs first
Tell us about your business, and add your profile link to your message if you have one. We’ll check it against Google’s guidelines, point out what’s missing or out of date, and tell you whether a one-time setup is enough or ongoing help makes sense. We reply within one business day.
Request a Business Profile Consultation
View all pricing
Prefer to talk? Call or text (561) 517-7842
Or email Info@gendigitalmarketing.com