Featured case study
We took over an existing website and rebuilt it in its entirety, page by page, under one consistent visual theme — plus SEO support, content creation, visual production, performance improvements, and digital operations for a therapeutic massage and wellness business in Florida.
Overview
Gen Spa is a therapeutic massage and wellness business in Florida with years of credibility and an extensive service offering. We took over the existing Gen Spa website and rebuilt it in its entirety: the homepage, About, Services, Massage Therapy, Body Care, Skin Care, FAQ, Booking, Contact, Social, Video Library, and Licensing & Credentials pages were all rebuilt page by page under one consistent visual theme, rather than as isolated fixes. Our work covered website management, WordPress and Elementor development, SEO support, content creation, visual production, performance improvements, and digital operations.
The challenge
Work completed
Inherited the existing Gen Spa website and rebuilt every major page — homepage, About, Services, Massage Therapy, Body Care, Skin Care, FAQ, Booking, Contact, and Social — page by page under one consistent visual theme, replacing outdated layouts and inconsistent styles site-wide.
Built a dedicated Licensing & Credentials page listing independently verifiable Florida license numbers for both locations and the practitioner, with schema markup for search engines.
Created and updated service pages, blog pages, licensing content, FAQs, and appointment notices, and improved internal linking, page structure, and metadata.
Built and added a Gen Spa Video Library using the business's historical promotional videos.
Worked on mobile responsiveness and performance optimization, including reducing render-blocking resources.
Created blog graphics and AI-assisted website images to support new and existing content.
Built a dedicated Booking page routing to Square Appointments for each location, and planned HubSpot CRM organization, forms, lead categories, and follow-up workflows.
The five sections below are a closer look at individual pages from that full-site redesign, each rebuilt under the same visual theme.
Featured sub-project
A closer look at one page from the full-site redesign: rebuilding the Video Library page. This work covered page structure, content organization, video presentation, archive organization, visual consistency, calls to action, disclaimer content, and footer improvements.
The previous video page relied on a basic grid of embedded videos, several of which were private or unavailable, making the content difficult for visitors to understand or explore. There was little context explaining what each video contained, no clear content categories, weak content hierarchy, and no meaningful archive presentation — the page did not effectively communicate the value of Gen Spa's video content.
The page was rebuilt section by section. The screenshots below are captures of the same completed page, shown in the order a visitor scrolls through it.
Created a branded hero section that immediately explains the purpose of the Video Library and directs visitors toward featured content or appointment booking.
Added clear video categories and supporting copy so visitors can understand the library and find relevant content more easily.
Replaced unsupported video embeds with structured cards that give each video a thumbnail, category, title, description, date, and clear viewing action.
Organized older testimonial and promotional footage into clear, branded cards instead of leaving historically valuable content buried or unavailable.
Added an archival disclaimer for clarity and paired the content with calls to continue watching or book an appointment.
Finished the page with an organized footer containing business, location, licensing, disclaimer, and navigation information.
The redesigned page now presents Gen Spa's current educational videos and historical footage through a clearer, more organized, and professionally branded viewing experience.
Featured sub-project
Another page from the full-site redesign: rebuilding the About page from a short bio paragraph into a dedicated founder story page.
The previous About page paired a short founder bio with an embedded video that was private and unavailable. The redesigned page opens with a dedicated hero section built around the founder's story, alongside credentials, years of practice, and location details — replacing a bio paragraph and a broken video with a clearer narrative entry point.
Featured sub-project
Another page from the full-site redesign: turning a long-form, text-heavy services page into a scannable, priced service catalog.
The previous services page presented each treatment as a long paragraph of descriptive text next to a photo, with pricing buried in the copy. The redesigned page organizes services into a scannable grid of pricing cards — each labeled by category, with session lengths and prices stated up front and a clear booking action.
Featured sub-project
Another page from the full-site redesign: modernizing the Skin Care page's layout and fixing a navigation display issue.
The previous Skin Care page listed treatments as plain text blocks and had a navigation menu rendering on top of the page copy. The redesigned page opens with a clear hero section, trust badges, location-specific booking buttons, and quick-jump tags to each treatment.
Featured sub-project
Another page from the full-site redesign: turning a single wall of Q&A text into an organized, categorized FAQ.
The previous FAQ page presented every question and answer as one continuous block of text laid over a background photo, which hurt readability. The redesigned page groups all 28 questions into tappable categories, each expanding to show individual, clearly formatted question-and-answer entries.
More pages from the redesign
These pages were rebuilt as part of the same full-site redesign as the sections above. No "before" screenshots were captured for these particular pages, so each is shown as a live, after-only screenshot of the current site.
Results
The work brought Gen Spa's homepage, service pages, blog content, visuals, and video library into a more consistent system, with performance improvements measured and CRM planning underway. Specific traffic and lead numbers are intentionally left out until they can be confirmed with data we can show.
Google PageSpeed Insights results for genspa.com on mobile, before and after our performance work on the rebuilt homepage. The after-test is dated July 29, 2026. You can run the same test yourself against the live site.
Best Practices and SEO scores were already at 100 before the performance work and remained at 100 afterwards. Cumulative Layout Shift improved from 0.038 to 0.001.
What we could do for you
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